Tiana is a Senior Art Director with 10+ years’ experience across advertising, design and creative, including 6+ years in Art Direction. She loves the challenge of finding the strongest idea, pushing it further, and turning it into work that feels both smart and beautifully crafted.

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Since beginning her career, she’s convinced a Creative Director to let her jump from Graphic Designer to Art Director, hopped the ditch to Melbourne mid quarter-life crisis, placed Top 3 in AWARD School, and was shortlisted by Gerety for her Crime Stoppers campaign. One of her proudest moments was being named ACA Top Tutor in 2023, recognising her work guiding the next generation of AWARD School creatives.

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More recently, she’s been leaning heavily into Generative AI as part of her creative process, using it across concept development, visual storytelling, image and video production, and rapid prototyping.

Now back home in New Zealand, Tiana also runs Swell Creative, working directly with brands on creative direction and campaign imagery, and is open to freelance, contract and full-time opportunities.

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Brand experience  ​

Nike, Toyota, Telstra, Optus, Australia Post, Medibank, Afterpay, Youi, AIA Vitality (Australia & New Zealand), Air New Zealand, ASB Bank, St George Bank, Lavazza, rebel, Keep it Cleaner, Politix, Crime Stoppers Victoria, Sanitarium (Weet-Bix),
Alinta Energy, Grab a Seat, Griffins Biscuits, STUFF Skincare, Forged by Vow, Puka Up.