MADE WITH AI
For me, AI started as a way to get ideas out of my head and in front of colleagues and clients faster.
In a fast-paced creative agency, that curiosity turned into a superpower. I’ve learnt to use AI to push ideas further, visualising concepts exactly as I imagine them or somewhere completely unexpected.
What began as exploration is now part of how I work. From concepting to creating final visuals and videos clients love, I’ve been testing, learning and collaborating along the way.
So here’s a little brain dump of me experimenting and creating with different AI tools.
My fake AI children
I’ve spent hours designing people from their hairstyle to their footwear. Tweak their outfits until they fit the character I’ve made up in my head… and yes, they all have names. Hard to believe we’ve gone from six-fingered, bug-eyed AI mutants to these beauties in no time at all.
No stock, no problem.
Our first 30" ad created fully with AI. Where we once relied on stock footage, we set out to match the look and feel of a previous Optus ad, this time using only AI from start to finish.
Humans tricky? Use animals.
We made countless TikToks that leaned into the weird and wonderful world of AI, letting animals do the talking when people couldn’t.
Being silly
TikTok briefs have let us explore AI’s playful side. From making a Zeus statue talk, to writing a song about girl math. Sometimes the fun is the point.