PIP AT THE HELM

1 green screen, 4 AI generated locations, 1 cardboard Pip stand in.

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The task was to create a creative campaign that raises awareness of Australia Post’s suite of Financial Services Travel products: Travel Insurance, Travel Platinum Mastercard and Travelex, by positioning Pip (their mascot) as the dependable travel companion you can count on.

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We faced a challenge with budget, so we AI generated and animated backgrounds of different European locations. These were then composited into footage and stills to create our deliverables.